Before you can get really good at this, there are a few things you have to understand. I teach SEO (search engine optimisation) and GEO (generative engine optimisation - that's the AI engines such as ChatGPT, Claude etc) with only birth and baby businesses in mind. 

We'll cover everything you need to know about how Google & AI engines interpret your website, so you can start to figure out how to appeal to real people whilst playing the SEO game too. It's really not difficult and you'll soon be on your way to fixing the more obvious issues on your website. 

Keywords are the words and phrases people search for. Sometimes it's a few words, sometimes it's a question. Your website needs to be set up for using these so you can match exactly with search queries. But it's not JUST about matching them in the text on your site. There's more to consider - where to use them & how frequently? Which bits of your site are readable by AI bots and search engine crawlers? 

I've got the exact formula for you, so you don't need to overthink this. We'll spend some time delving into the exact keywords you need to weave into your website (and no, it's not just 'doula in Manchester') before I show you exactly what to do with them and how to track their effectiveness through analytics over time.

Sometimes I work with people who think they are 'doing SEO' because they've got a plug-in that tells them everything is good to go. You see the green traffic lights on Yoast, or you fill in the SEO boxes on Wix and you think the job is done. Well, I'm sorry to break it to you, but that's not true! Those plug-ins or features are a tick box exercise, but to really attract the traffic you need (pregnant or just postnatal!) you need to go further. 

This week we'll look at everything from meta descriptions to Alt text and we'll also look at some other things you should be doing... such as actually removing some of your pages from Google altogether! What? YES! Seriously! You'll leave this session with a tick list of all the settings to adjust and you'll have ample time to put these things into action this week. 

Whilst the rest of the course has focussed on settings and making adjustments ON your website, this session looks at what you can do to build trust and authority. Pregnancy & birth is a risky topic for Google - it CANNOT risk putting out the wrong information, so it looks for extra signs of authority and low signs of risk. Google calls this YMYL content: Your Money Your Life. Anything about finances, medical stuff - anything that it deems to be sensitive or critical on accuracy, it scrutinises further. 

Don't worry though, there are ways to ensure your site is trusted and builds up that reputation over time. Something your competitors aren't thinking about and aren't committing to learn about...  

You'll have access to the recordings, workbook and additional materials for life, so you can keep coming back to this if life does creep up on you during the course weeks. 

I don't just offer lifetime access, but I also offer updates to this course as and when they arise. As an example, anyone taking my previous SEO course 'Shortcut to Success' gets access to this course for free. It's part of my commitment to supporting you. Pay once here, get the juicy updates for life when I produce updated material or course content. 

This course is a hybrid model - you get the group course formal AND time with me, 1:1, to look at the changes you've made so far and build a plan for the future. 

Not many courses at this price point offer a 90 minute personal Zoom call and personalised written report as well as the full course, but I do it because I know it is the best method to ensure you 1) get through the course content and have some accountability to get this working and 2) it brings the best results long term for your business.