Support, training & guidance for businesses in the pregnancy, birth & baby space
Course runs 2nd - 23rd March with lifetime access to recordings of each session + all resources! There's still time to sign up for this round.
Want a new website?
Availability from June 2026 - book in now and split the cost over several months. Fully SEO optimised, custom built websites designed by someone who understands search optimisation AND birth & baby businesses!
You launched your business to help, inspire, support and guide others through the memorable moments of starting a family.
But you didn't think this would mean spending most of your time on marketing...
The Business of Babies provides support and training to improve your visibility, convert lurkers to paying clients and build a strategic & profitable business.
Because if you're not making money supporting others, you can't support your own family. Which is probably why you started, right?
I can't recommend this enough! As a midwife I didn't have a clue about marketing and running a business and Sam has taught me so much. I worked with Sam 1:1 and she helped me optimise my website and start some marketing and my courses are selling so well. The membership is also worth its weight in gold with SO much info at your fingertips to really optimise your business and sell your services.
Meghan Roe - Midwife & Hypnobirthing Teacher
WHAT DO YOU NEED?
Membership
Low-cost, low-risk membership for training, networking, group coaching, open clinics & hundreds of resources to help you save time and money. A great place to start to see the quality of our training & depth of our experience!
Short Courses
Build systems to attract, nurture & convert with Shortcut To Success or save time AND create great content with the Ultimate Content Strategy Workshop. Plan 3 months of content in 3 hours with our exclusive tools.
1:1 Support
Strategy sessions help you to delve into the workings of your business and get the guidance you need, from tech advice to strategic plans for attracting more people and filling your courses, classes or diary. Options to suit all budgets.
NEW - 'Done For You' Services
The Business of Babies offers fully SEO optimised blog content writing, without a hint of AI in sight.
Professionally written, high converting content, served to you with a side of social post captions and fully optimised images.
Need a new website that not only looks great but ranks well, built by someone who knows the industry inside out?
Get a fresh new look with a custom built Wordpress website, with options for ongoing maintenance packages or video tutorials on how to manage it yourself going forward.
HOW IT ALL STARTED...
I'm Sam Bevington! For years I worked as an antenatal instructor, building a business so I could drop days (and then quit!) my teaching job, work flexibly and spend more time with my 2 young children.
Now I support other business owners to become more visible, rank higher on Google and make more strategic decisions with marketing, sales and growth.
I work with everyone in the birth & baby industry: pregnancy fitness instructors, hypnobirthing teachers, breastfeeding consultants, baby class providers, private midwives, doulas... anyone marketing within pregnancy & the postnatal period.
Having spent money on other business coaching and been disappointed, I was nervous about investing in this but I can honestly say, Sam's content knocks the socks of everything else out there. The content in the workshops is so thorough and has been exactly what I have been looking for to help me understand SEO and how to improve my website so that I rank within Google searches.
I had been unable to find someone who both understands my line of work, and also has the technological knowledge that I needed, and could explain it all in a way that I can make sense of and implement. Sam is the person!
Liz Farrant - IBCLC & Sleep Consultant
THE MEMBERSHIP
A low-cost way to explore the quality of our training and get the answers to your questions!
All of this is included:
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Instant access to over 60 training videos, covering everything from SEO & digital marketing, to grabbing the attention of more people, ways to convert them into paying clients, the creation of digital products, social media strategy and so much more! It's worth signing up to simply come and see everything we have to offer!
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Each month there's a new live training session (recorded for the vault incase you can't make it!), plus weekly Open Clinics (pop along to get the answers you need or simply lurk, listen & learn from others) and a monthly Group Coaching session. Attendance at these events is completely optional.
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Recorded Guest Speaker Sessions on everything from self-assessment & taxes to confidence, visibility, paid ads & brand photography! Plus a growing library of birth & baby insights, including workshops full of the latest stats and policy updates from midwives on water birth, induction & caesarean birth. More postnatal workshops coming soon for those who support from newborn to toddler.
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Resources to help you save time and make progress faster, such as business plans, editable resources, PDF guides for DIY marketing, sets of editable Canva templates for social posts & freebies, roadmaps, cheat-sheets & prompts.
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Unlimited opportunities to write guest content for PregnancyPal.co.uk, earning you more exposure, social mentions & backlinks to your website.
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Incredible Monthly Content Inspiration Plan: Not just dates for your diary, but ideas and tips on designing engaging content. Never miss an awareness event again, but use it to your advantage to build connections & conversations.
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Access to our Private Facebook Community, where you can get support at any time - ask your questions, network, swap ideas, pitch for guest blogging opportunities... Regular live mini training sessions from Sam with the latest updates & things you need to know ahead of your competitors.
✅ Pay for a year of access in advance and get 2 months for free! £190 a year = roughly the profit an antenatal teacher might make from one couple on a group course. The resources & training we provide is designed to help you increase your visibility and convert clients, making this a very low-cost & low-risk investment!
✅ Subscriptions can be cancelled at any time - you'll retain access until the end of your current billing period but will not be charged further.
✅ Your subscription is a business expense. You will be able to download your monthly invoices to add to your tax return.
Any other questions? Please get in touch - hello@thebusinessofbabies.co.uk
Know what you need to do to move forward & build a more visible, sustainable and profitable business.
Group Coaching & Networking opportunities - learn what's working now for others in the industry (and learn from their mistakes!)
Access Open Clinics & our Private Community to get the help you need, as soon as you need it.
WHERE WERE YOU?
I cried when my baby was born.
Big blue eyes and the most perfect lips - she'd been years and years in the making.
As she was placed onto my empty bump, cord not quite long enough to reach my chest, several things hit me: The overwhelm of her safe arrival, the end of a traumatic 5 year journey and the beginning of clueless motherhood.
I'd wanted a baby so much. But I hadn't dared trust that baby was real until it was in my arms. The knock on effect was not being very well prepared mentally or physically for the beautiful baby girl staring up at me.
I did not know about the postnatal support in my area.
I did not see that a breastfeeding group operated neaby.
I hadn't connected with the message that investing in good antenatal classes could have given me more realistic expectations for birth & early parenthood.
And if I'm honest, I hadn't ever heard of a doula.
I was clueless. Like so many of the 700,000 new parents in the UK each year.
Through my 5 star rated membership, courses and consultancy, I've now supported over hundreds of businesses across the UK to become more visible, their messages heard and their services accessible to more parents than ever before.
Through realistic, easy-to-implement training and resources, I'm creating the village of support that your business needs to connect, thrive and grow.
I needed to see your business. I needed your help & support.
And I promise you there are people out there right now, in your local area, clueless as to your existence but searching desperately for your support. You could be the one to help them through pregnancy, postnatal & early parenthood, but only if what you do is visible and truly understood.
I can help with that.
WEBSITES & BLOG CONTENT
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SEO optimised blog content, professionally written with not a drop of AI in sight. Rank higher on Google and intercept your ideal client with well-written, keyword friendly & conversion focused blog content.
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Local business? No problem - blog content includes local optimisation too. Sell to everyone, everywhere? Don't worry - I've got the tricks & tips up my sleeve for that as well!
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All blog content comes with 3 social post captions, optimised images, keyword optimised ALT text, headings & meta description suggestions. I can even upload it for you if you wish.
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Fancy a new website? Let's work together and I'll design a beautiful custom Wordpress website fully SEO optimised for whatever you offer.
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A website built by someone with experience and years of work into how people search within pregnancy and as new parents. I'm an SEO specialist trained by Google - this won't just be a pretty website!
WORK WITH SAM
A range of 1:1 Services to suit all budgets.
Not sure where to go next with moving your business forward and filling your diary, classes or courses?
Stuck as to what your growth strategy should be?
Need a plan for your marketing and a boost of enthusiasm for getting back on track?
1:1 STRATEGY & SUPPORT
1st session: £139 (90 mins)
Future sessions: £97 (1 hour)
'SCHOOL DAY OF VOXER'
5 hours of Voxer support: £197
1:1 STRATEGY PACKAGE
3 sessions: £297
(1 x 90 min, 2 x 60 min)
WEBSITE AUDIT & REPORT
SEO audit + Zoom feedback call: £349
'ALL IN' ULTIMATE MENTORING SUPPORT
1:1 in-person strategy day in Manchester / Calderdale + 3 months of strategy calls + Voxer or Whatsapp support + Membership access.
£2497
SHORT COURSES
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SHORTCUT TO SUCCESS: ON DEMAND
Our signature 6 module course taking you from running an expensive hobby to a strategic business. Sort your SEO, email marketing, sales funnels and more.
This is a hybrid package with pre-recorded content (access for life) + access to the membership + a 90 min 1:1 Strategy Session and a load of other bonus resources.
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ULTIMATE CONTENT STRATEGY COURSE
Want to use effective social media marketing and draw people to your website, but don't want it to take over your life? Plan 3 months of content ideas in 3 hours...
Strategically plan & create content that engages and builds connections with your ideal client, across socials, emails & blogging. You can do it all and you can do it all well.
With Sam, you’re in safe hands. Her knowledge is vast, on all things business, marketing and SEO. What she doesn’t know, probably isn’t worth knowing. She has a real humble and kind approach, able to be flexible in the way she supports you.
My favourite thing about working with Sam is her passion for supporting me as I grow in my business, rooting for my ideas and helping me hash out bits that aren’t quite right. I always leave each session with more confidence, an easy to implement action plan and less stressed about any problem areas as we have worked through them.
5 stars simply wouldn't be enough. I would recommend her to anyone and am grateful I can call on her as I need on my journey.
Candy Elsbeth - Pregnancy Yoga Teacher, Hypnobirthing Instructor, Tongue Tie Specialist
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